LAVAIR X SEGA MEGA DRIVE

Lavair has announced the official release date for a limited-edition Mega Drive themed collaboration with legendary gaming company, SEGA®.



The offering will be available to purchase starting 23rd July, 2021 exclusively at www.lavairbrand.com


The four piece collaboration will feature two styles, the retro-hued EXO SEGA MEGA DRIVE ANALOG, and more understated EXO SEGA MEGA DRIVE MONO, each arriving with matching caps.

Lavair has reinterpreted its best-selling EXO style to combine luxury craftsmanship with stylish nostalgia for SEGA Mega Drive's first official shoe collaboration. 

Shoes retail at £200, and caps are £50.

The Mega Drive console (named Genesis in the USA), originally debuted in Japan in 1988, and took the world by storm in the subsequent years. 
 
The EXO SEGA MEGA DRIVE flaunts technical aesthetics with a full thermoplastic polyurethane eye-stay and weather resistant toe guard and draped in a hi-tensile nylon upper. EXO sits on top of a streetwear-inspired outsole, combined with outdoor trekker detailing for optimal comfort underneath the brands' signature, lighter-than-air sole. 

Shoe Size Run: UK6 - UK12

"The designs Lavair have come up with for their Mega Drive themed collection really capture the timeless appeal of this iconic brand," said Jason Rice, Brand Licensing Director at SEGA Europe. "We can't wait to hear what SEGA fans and trainer aficionados alike, think of the collaboration."