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LAVAIR was established in 2019 by industry veterans with over 50+ years of combined experience in the British fashion industry. LAVAIR has carved out a niche as an everyday luxury lifestyle brand.

LAVAIR [La-Vair] was born out of a need for something more luxurious than our everyday staples. Inspired by the runway’s innovative response to the lifestyle sneaker market, each collection embodies quality, fit, style and substance.
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We Are LAVAIR

Confidently styling today's iconic culture creators.
LAVAIR was established in 2019 by industry veterans with over 50+ years of combined experience in the British fashion industry. LAVAIR has carved out a niche as an everyday luxury lifestyle brand.
 
LAVAIR [La-Vair] was born out of a need for something more luxurious than our everyday staples. Inspired by the runway’s innovative response to the lifestyle sneaker market, each collection embodies quality, fit, style and substance.
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SS20 Launch - Web & FLANNELS Stores

Our debut season showcased the launch of our iconic LAVAIR styles, featuring some of our standout silhouettes, such as Aero and Creator.
December 2019
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AW20 Launch

AW20 saw the launch of an LVR icon the original Pacific, the silhouette quickly became a cornerstone of our brand.
September 2020
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First Major Restock of the Creator & Linear

Due to the overwhelming response, we celebrated by giving our customer's what they wanted. Which ultimately solidified the Creator & Linear's place in the LAVAIR history.
January 2021
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SS21 Launch

SS21 allowed us the opportunity to experiment with new silhouettes, introducing the EXO and Vector models, while also revealing the evolution of one of our best selling styles the Pacific. The Pacific 2.0 has since become one of the go to staples for any LAVAIR collection.
April 2021
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LAVAIR x SEGA MEGA DRIVE Collaboration

LAVAIR reinterpreted its best-selling EXO style to combine luxury craftsmanship with stylish nostalgia for the SEGA Mega Drive's first official shoe collaboration.
July 2021
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AW21 Footwear & Apparel Launch

Autumn Winter '21 saw the introduction of our first apparel collections. Featuring Core slimline fits and extra utility detailing, the ultimate hook-up paired with our LVR Staple footwear styles.
September 2021
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Drapers Footwear Awards 2021: Best New Brand

LAVAIR won the title of Draper's "Best New Footwear Brand" of 2021. A huge honour and achievement in a very competitive field.
September 2021
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LAVAIR x Top Cats Sponsorship 2021

In celebration of LAVAIR's sponsorship of the 2021 GT Cup Championship Season, we launched a special edition of our best selling Creator EVO in a stylish and eye-catching Black/Green Colour-way.
October 2021
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SS22 Launch

SS22 saw the introduction of a now classic LVR Staple, that of the LUNA. Made in Portugal with the highest quality materials, the LUNA is for the minimalist.  
March 2022
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Launched in Nordstrom & Saks Fifth Avenue

We launched a curated (Limited) collection of classic LVR styles on the prestigious online retail stores. 
May 2022
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AW22 Launch - Web & Foot Locker Europe

AW22 was an expansion of our LVR Staples and the colourways we offered. We also launched a collection of essential styles with the retail giant Foot Locker Europe, online and in store. 
September 2022
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SS23 Launch

SS23 saw the evolution of our premier style Linear. The Linear 2.0 is just as chic and stylish, with the added benefit of being significantly lighter. SS23 also saw the launch of the Pacific 2.0 Black/White ad campaign. A video campaign that emphasizes the luxurious details of our best selling style, Pacific 2.0. 
March 2023
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AW23 Aesthetic Essentialism Launch

Inspired by futuristic luxury the AW23 LAVAIR footwear range featured stealth camo paneling and high-tensile nylon uppers. Whilst the AW23 Apparel range embraced Aesthetic Essentialism with a range of oversized Hoods, Sweats, Tee's and Joggers. This wholistic approach to style has secured LAVAIR as a fully realized lifestyle brand. 
October 2023
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LAVAIR 2.0 - Brand New Website

The next step in LAVAIR's journey is a brand new website with an updated design aesthetic. This better represents where we are as a brand today and has the improvements that make shopping a pleasure.
June 2024